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This "Concord" will start on the 26th foreign sale, the price is $ 150, interested friends do not miss yo! & Nbsp;& nbsp; & nbsp; & nbsp; According to t cheap jordans for sale he French "Le Monde" reported on August 15, Adidas wants to use the Beijing Olympics to establish brand position in China. From the opening of the 2008 Beijing Olympic Games less than a year, major sporting goods companies in the battle in full swing in Asia. IOC members, marketing director Gerhard? Heiberg believes that the Beijing Olympics will get "the biggest commercial success in the 21st century." & Nbsp; The US Nike company occupies a dominant position in the Chinese sports market. However, the German company Adidas also secretly eager. ? The German sporting goods c Cheap air jordan 12 taxi for sale online free shipping ompany spokeswoman Anne Pitts ambitious to say: "We want to win the first in China." Adidas to become the top sponsor of the Olympic Games may have invested 1 billion. The company will provide the clothing of the Chinese delegation, the Olympic organizers and volunteers more than 60 million people. When viewers watch the Olympic Games television program will reach 40 million people, so this move is enough to make exposure more than Nike, Adidas, unintended brand. especially for the German sporting goods company, the sports event will be an excellent opportunity to increa Cheap air jordan 12 for sale online free shipping se its turnover in China. Currently, Adidas has 3,000 points of sale in China. The company is scheduled to make 2010 sales in China reached 5,000. Its subsidiary Reebok companies in China also has 550 points of sale, and plans to have 2,200 by 2010. In order to outperform the competition, Adidas has a valuable trump card: the famous Chinese basketball player Yao Ming, Houston Rockets star. Adidas stressed: "Yao is one of the most influential Chinese sports stars have incredibly encouraged his role in China.." Nike in its "Star Library" also has a well-known Chinese track cheap jordan shoes for men and field athlete, 110 meters hurdles world record holder Liu Xiang. The competition is inevitable. Therefore, the two companies are still on their sporting goods sales in the Chinese market, tight-lipped. However, according to a business consulting firm, he said in 2005, Nike's sales in China could reach approximately $ 600 million, while Adidas was $ 385 million. However, the Adidas company is to catch up, and want to make a turnover in 2010 reached $ 1.36 billion. Today, the Adidas company has a dominant position in the Japanese and Indian markets. In 2006, the compa cheap jordans online ny's sales in the Asian market accounted for one fifth of total sales, ie 2 billion euros. According to an analyst at French bank Societe Generale in pine - ???? McNair said, "In Asia, the company's order of 20% per year rate of increase this continues, Adidas will exceed its US rival since 2008..." Nike seems late perceive themselves facing a competitive threat to the Adidas company in the Asian market. However, it seems to have been ready for a showdown with rivals. August 3, Nike in central Beijing opened a area of ??1300 square meters of the flagship store, this is an obvious example. A person in charge of the company, said: "The Olympic Games approaching, we are also strengthening our brand leadership, China is second only to the United States, our second largest market, we will soon achieve 1 billion in this country. sales dollars. " Currently, the sporting goods market is saturated US and Europe, while Asian markets athletic footwear sales have to 15-20% of the annual rate of growth. ? UBS analyst Bernd Janssen summarized, said: "Asia is the future economic growth of the relay station." Therefore, the German Puma company also intends to use this opportunity to expand the Chinese market. Puma company on August 9 announced its second-quarter sales in the Asia Pacific region, and its orders increased by 20.4%, "sales in the Chinese market also has significantly increased." But, anyway, Puma seems difficult to shake the big company's leadership position. Jansen said: "The current Puma disadvantage in the competition, because it does not sponsor any famous sports stars and Asian consumers most like to wear with their favorite stars, like a sweatshirt.." However, the struggle for market dominance in Asia is not confined to between Nike and Adidas. The two brands are now more worried about the competition of counterfeit products and local companies. While some Asian brands (such as ANTA Sports Products Company, Li Ning, Peak Group, Double Star Group, etc.) outside of China's reputation in the region is not large, but they are sales in the Chinese market has rising rapidly. For example, the Li Ning sporting goods company by former world gymnastics champion Li Ning has created more than 4,000 points of sale in China. The company has achieved in 2005 a turnover of $ 300 million.